Why Inbound? Traditional marketing is still a viable tool to help you expand your customer base. However with the proliferation of mobile devices, smartphones, tablets, Ipads and other mobile devices,
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Are your sales team falling short of reaching their goals? There are many reasons why. The solution could be only a click away.
I have worked with business owners in my professional career since 1985. As a Certified Radio Marketing Consultant I learned early on to conduct a brief and effective customer needs analysis. I had to be brief because the business owners I work with are busy running
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What Are They Really Thinking? New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe. The study found that when evaluating brands, consumers put far greater value on their own personal experience and that of their close […]
I had a great meeting this past week with two sales professionals. One was from a local radio station I buy and the other seller was a partner with that broadcast company that specializes in Search Engine Marketing in Madison. Actually she works all across the U.S. for her company Smart Reach Digital. We’re partnering […]
Every year we get to October and the focus is on completing pending and existing projects that have been in process or are just ramping up as 4th quarter projects. This is the time of year we should begin planning for the next year. This is also the time of year when our commitment to […]