About Us

John Russel standing

John Russell

 

 

Our Advantage

To me it was clear: with a declining economy, decreased consumer spending, and for many, looming bankruptcy, business owners needed practical, cost-effective ways to increase sales.

My name is John Russell, and in 2008, I founded The Business Source LLC with the goal of providing effective, comprehensive sales and marketing solutions for small businesses in Wisconsin.

During the crisis, my team and I were committed to helping business owners rise above their situation and come out successful – and eight years later, nothing about that has changed.

 

We still fight hard every day for companies that lack the resources, knowledge or personnel to make the changes that will help their business grow.

 

We ask questions, listen, develop recommendations, and then we provide you with the strategic and creative improvements to your sales process. Our suggestions can help you build stronger customer relationships that lead to more new business, repeat business, and referrals. Plus we’ll help you develop a specific action plan to implement these solutions.

Our business is helping business owners like you succeed, and we will do whatever it takes to help our clients get to where they want to be.

 

Our testimonials speak to our commitment, passion and ability to get the job done.

If you would like to reach out to us, click the ad and set up a free 30-minute phone consultation.

You’re not committing to anything by reaching out – it’s strictly a way to make it simpler for you to get in touch with us.

Click here to get started:  http://bit.ly/tbs-get-started

 

We’re the only company that combines sales training, ad agency experience and marketing solutions in one placeThe Business Source combines full service sales training, traditional and digital advertising solutions, and communication strategies to help you strengthen relationships with your best customers while generating new leads and keeping your sales prospect pipeline full.  And we’ll help you measure the results.

Having invested more than 30 years of my life in media advertising, sales management, business coaching, sales training and marketing, I’ve worked with hundreds of business owners who are searching for the holy grail, single best way to increase sales for the best value. Sell more while spending less. Improve sales results while building a high-performance culture. Draw in new leads while keeping current customers happy. In that time, I have identified over 20 different “barriers to sales” that keep businesses from growing as much as they could be.

We work with you to identify and understand the barriers preventing you from getting the results you want. Then we drill down, re-design your current strategy and help you make practical, real-world improvements to enrich your sales process, enhance your customers’ buying experience and increase your sales.

Why The Business Source?

We’re not an expensive ad agency or a fly-by-night shop with no track record. We are real, dedicated people focused on understanding your needs and wants and your customers’ needs and wants. This means our suggestions are tailored specifically to your situation, to help you achieve your goals, objectives and dreams – no one-size-fits-all solutions.

We provide the knowledge and experience of a large advertising agency without the overhead and constraints that drive up the costs to you.

We ask questions, listen, develop recommendations, and then we provide you with the strategic and creative improvements to your sales process. Our suggestions can help you build stronger customer relationships that lead to more new business, repeat business, and referrals. Plus we’ll help you develop a specific action plan to implement these solutions.

 

Our core values

  1. Ask the right questions to uncover the right answers
  2. Questions Lead to Innovation– if the truth makes you feel uncomfortable and it is in the best interest of the client or the company it must be spoken. Never hold back, the risk of insult is price of clarity.
  3. Create continuous and sustainable relationships
  4. Business owners should be given the best opportunities to succeed
  5. Business is Business – Big or Small
  6. Not afraid of failure – Fear = Thinking + Time (take out either and you will have no fear.
  7. Seeking adaptive innovation through continuous education –  Always ask, what’s working, what doesn’t and why?
  8. Smarter, Better, Faster, Happier

 

Our Process

We begin by working with you to identify the challenges, gaps, obstacles and opportunities that exist currently. We analyze your sales process and develop a competitive profile of your market, and then based on those results, we come up with a plan that maximizes strengths and minimizes weak points.

We develop strategies and tools to help your sales team create new opportunities with your existing customer base, while working to develop new communication strategies to draw in new customers. Customer retention and new customer expansion.

If necessary, we’ll provide sales training to make sure your team has the tools to communicate your core message and value proposition.  We’ll help you discover what your customers need that you can uniquely provide – your points of differentiation and advantages over competitors.

We make sure your team is asking the right questions and learning what your prospects and customers really want and need.

 

Our Mission

Our goal is to provide tangible results for your business: increased revenue, more customers, better communication. Our business is helping business owners like you succeed, which means our incentives are aligned: when you’re happy, we’re happy.  Our testimonials speak to our commitment, passion and ability to get the job done.

We’re confident in our work and in the value we create for you.

 

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