One of the main reasons I started The Business Source LLC in 2008 was that small and medium sized companies were facing dire straits with the recession coming on strong. When sales plummet and people stop buying where do you go for help? What do I do first? Do I focus on my sales […]
Are your sales team falling short of reaching their goals? There are many reasons why. The solution could be only a click away.
I have worked with business owners in my professional career since 1985. As a Certified Radio Marketing Consultant I learned early on to conduct a brief and effective customer needs analysis. I had to be brief because the business owners I work with are busy running
What Are They Really Thinking? New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe. The study found that when evaluating brands, consumers put far greater value on their own personal experience and that of their close […]
Every year we get to October and the focus is on completing pending and existing projects that have been in process or are just ramping up as 4th quarter projects. This is the time of year we should begin planning for the next year. This is also the time of year when our commitment to […]