We recently touched on the importance of being a sales resource for business owners. Here’s a well stated summary of a recent article by Gavin Finn of Kaon Interactive. According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the […]
In “Pendulum” by Roy Williams and Michael Drew, societal trends throughout history repeat themselves. The historical perspective is fascinating and thoughts on how to apply this theory are even better. “Pulling people into a positive relationship through positive attraction as opposed to pushing them” towards into a decision through analysis and justification is a better […]
This post is written by Jonathan Little. Jonathan is a life-long friend and business associate. In addition to Jonathan’s role with Troy Research, he is also a partner with The Business Source, providing consumer research for our clients. If you want to learn more about your customers and target markets, contact me and I’ll arrange […]