Category Archives: Consumer Research

All Purchase Decisions Are Made By People

We recently touched on the importance of being a sales resource for business owners.  Here’s a well stated summary of a recent article by Gavin Finn of Kaon Interactive. According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the […]

Sales Development and Pull Marketing in 2013

In “Pendulum” by Roy Williams and Michael Drew, societal trends throughout history repeat themselves.  The historical perspective is fascinating and thoughts on how to apply this theory are even better. “Pulling people into a positive relationship through positive attraction as opposed to pushing them” towards into a decision through analysis and justification is a better […]