Category Archives: Consultants

Life lessons lead to the experiences, failures and success that are required to identify, understand and navigate the path you are on.

The Road

“’Sherpa’ means ‘Easterner’ in Tibetan; and the Sherpas who settled in Khambu about 450 years ago are a peace-loving Buddhist people from the Eastern shore of the plateau. They are also compulsive travelers; and in Sherpa-country every track is marked with cairns and prayer-flags, reminding you that Man’s real home is not a house, but […]

Upcoming Videos

Upcoming Videos Marking topics include:  Design, radio, newspaper, ad blockers, video, lighting, editing and digital advertising.  

What’s Bad About Social Media?

  Social media has had a powerful impact on the ways companies market themselves online. This shift towards online has been hard for many companies to adjust to. Because social media provides open channels of communication for customers, it can often lead to negative comments or reviews. If you’re focused on your social media, monitoring […]

What’s Good About Social Media?

  We all love social media, whether you like to admit it or not. Platforms such as Facebook and Twitter have ingrained themselves into society–TV, newspapers, magazines–it’s just about everywhere we look. Sure, everything about SM isn’t great, but these are some ways social media can benefit your business. As a small business it can […]

25 Website Must Haves

The fundamentals that go into designing and developing a website can determine whether or not your online marketing is working to increase sales.

What Consumers Really Believe

What Are They Really Thinking? New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe. The study found that when evaluating brands, consumers put far greater value on their own personal experience and that of their close […]