Category Archives: Social Media

Importance of Facebook Video

  Have you noticed more videos in your Facebook newsfeed? This is because video has become the content with the best ROI. Nearly 75% of consumers are watching videos before making a purchase. On a daily basis more than 100 million hours of video is watched on Facebook alone. Going forward the importance of video […]

5 Reasons to Use Video for Your Business

  It’s no secret that video content can be very a powerful part of a marketing strategy to grow a brand or business. Today’s technology has made the creation of video extremely easy and attainable to anyone with a smart phone. Yet, video content is still often an afterthought for many, but should be a […]

Streamline Social Media Marketing

  Social media marketing is a time consuming process no matter what industry you’re in. Things have changed; no more is it all about sharing great content. You have to spend time monitoring and analyzing what is working and not working in your efforts as well as engaging with your followers. Your efforts on social […]

Sales Conversion

  The final step in our series on the Sales Marketing Process for Small Businesses is the sales conversion. You have created attractive content and built relationships with consumers for a loyal following, but do these fans actually mean business? With social media you usually reach potential customers earlier in the sales process. It also […]

Optimal Times to Post on Social Media

  Social media is one of best ways to distribute the content that your business is creating ­– blog posts, images, videos, testimonials, etc. But some times are better than others rather than just posting to social media when ever you feel like it. So, what is the optimal time to post on social media? […]

How to Develop Relationships Using Social Media

  Now that you have created an audience with the content you have been putting up and engaging with prospects, you have to develop a relationship. The trust with prospects is how you turn them into customers. Now, I know must of us know we have to make relationships with our customers in order to […]

Content Attraction

  Last week we talked about why social media for small business is no longer a question. As we have transitioned into the age of the attention economy the question comes up about how to get content in front of the audience we want to see it. “Attention is a resource- a person only has […]

Why Social Media?

  For years it has been a question for many small business owners whether or not social media is a worthwhile investment. Now, it’s no longer a question if you should be using social media, but how to use it effectively to increase sales for your business. People think social media is free, and it’s […]