I’m excited to announce that I’ve been selected as the new Social Media Marketing Manager with The Business Source LLC. Hi I’m Brandon Kappel. As a recent graduate from the University of Wisconsin Madison I am excited to what my future holds helping companies create, develop and execute social media marketing campaigns. This position […]
In the March issue of Harvard Business Review, Sunil Gupta writes about the impact smartphones and mobile devices are having on advertising. In short, screen size minimizes the users experience related to ads with text and icons to small to be functional. “Instead of buying tiny banner advertisements, markets should create apps that add value […]
Tim Miles is very astute at explaining things related to how to increase sales in simple ways. When people are skeptical about social media, they think and analyze the entire social media process like it’s underpinnings are like advertising. Strategize, budget and execute. People often ask me, “how do I set up my social media?”. […]
Mikal highlights the important of demonstrating your knowledge by publishing quality content using new media. Enjoy the article. When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur. Late […]
Today I attended the Grow Your Business social media program at Madison College. Steve Noll facilitated a fun conversation on the impact of social media. He touched on the subject of Geotagging. According to Wikipedia, Geotagging (also written as GeoTagging) is the process of adding geographical identification metadata to various media such as photographs, video, […]
By Mark Lenz I had a great conversation today about social media that inspired me to share my thoughts on social media and its future, an open and distributed network that reflects the intent of the Internet. Everyone on The Business Source team met for an extended lunch to discuss our goals for the next […]
I’ve been fascinated by all the buzz and hype surrounding the topic of social media. When I decided I wanted a blog to go along with my website, I didn’t realize that I was ahead of the curve. I wanted a blog to share ideas and educate. Over the past year or two companies and […]