I’m excited to announce that I’ve been selected as the new Social Media Marketing Manager with The Business Source LLC. Hi I’m Brandon Kappel. As a recent graduate from the University of Wisconsin Madison I am excited to what my future holds helping companies create, develop and execute social media marketing campaigns.

This position for me is much more then a job, I see it as a way to express myself in something that I have a passion for. The use of social media has allowed me to create a brand for myself and I want to take what I have learned to assist small businesses and people reach their goals.

If you asked me 4 years ago what I wanted to be doing someday as a career, I would have told you something along the lines of athletic training or exercise science. Although fitness is still a huge passion in my life, I stumbled upon social media/ digital marketing.

I saw the influence it has had for people and businesses to really express who they are. Going into my junior year at UW Madison I knew that what I wanted, was to pursue a career in marketing. Ever since then I have immersed myself into everything I can to develop my understanding of creating well-rounded social media and digital marketing strategies in a unique way.