Guide for Business Owners and Professionals
You landed here because your curious.
The problems we solve include the following:
-Ineffective advertising.
-Confusion about traditional advertising vs. social media/digital advertising.
-Getting your people and your process on the same page in alignment with your physical brand and your digital presence/website/social media.
-Lagging or declining sales.
-Leaders who are overwhelmed with staff malfunction.
-Owners who want to move their business in a new direction and are struggling with how to get there.
-Managers who have difficulty attracting and retaining quality employees.
-Overall lack of communication between customers and your company.
We can help you understand the impact these issues are having on your business and the path towards resolving these recurring problems.
Increasing sales and employee performance doesn’t have to be difficult. Expanding your existing customer base and building stronger relationships with current and future customers is possible. Are your employees engaged with a commitment to your vision with passion and commitment? Are you ready for positive change? A work environment that your people love. Are your customers looking for ways to to become promoters for your business? Is sales training part of your daily culture?
I started The Business Source LLC for one reason. To help small and medium size business owners increase sales. For 20+ years I worked in advertising sales and marketing helping business owners navigate how to increase sales, effectively and affordably.
To do the job right, I had to be independent so I could recommend options, strategies and tactic without bias towards the company I worked for. Now I work for the business owner, with an objective and independent view point.
Because it’s not one thing that needs attention when sales are lagging. Sometimes it’s the staff that needs some objective coaching and training. Sometimes it’s realigning where money is being spent to more effective and cost efficient ways of advertising. Often times it involved auditing your website to be sure it’s clicking on all aspects of sales and meeting your prospects and customers needs early in the buying process.
Improving sales is one thing. More importantly you’ll benefit from overall performance improvement across all aspects of your business.
We bring the right perspective for the best tactics to improve sales, employee happiness and most importantly customer satisfaction.
What are you doing differently in 2024 to maintain and expand the relationships between your company and your customer base?
Here’s what you can expect when you work with John Russell and The Business Source LLC.
-Tangible improvements in financial performance, more and happier customers and quality communication between us on the path to helping you achieve goals that were previously difficult to reach.
We specialize in helping business owners develop successful advertising strategies, implement effective sales systems and help you hire and train salespeople who are committed to your businesses success.
John Russell, the principal of the Business Source, can help your business increase sales. Before founding his company, John was one of the most successful salespeople in the Madison area. Today, he uses his 30 years of sales and sales training experience to help businesses reach their performance potential. John has helped scores of companies expand their top lines by improving customer affinity at every stage of the buying experience. There is nothing more fulfilling to John than helping business owners like you reach their goals. It is his life’s work.
Three decades of experience has taught him that sales won’t be maximized without understanding the entire business. John believes that a broader set of business skills is needed to improve not only sales, but the business’s overall performance. John’s experience in marketing, web design and digital advertising, sales and business coaching, and other key functions allows him to pinpoint the gaps and barriers—in people, processes, and performance—that are holding your company back from reaching its full potential.
Having worked with many companies and business owners, John draws on a wide range of experiences and expertise that provide him with a unique view of the many tactics that are available to business leaders as they grow their business. These tactics include coaching, training, social media marketing, advertising of all kinds, video, and many others. John’s approach to determining what tactics are right for your business is rooted in the work he’s done with hundreds of business owner. He knows that not every tactic makes sense for every business and crafts a plan for your business based on your unique needs and his unique experience.
Call John to find out how you can strengthen your sales revenue in 2024. Click here to learn more about John’s performance in helping other business owners.
How will you ensure that your marketing is engaging your employees and your customers? Change continues to be the new normal. Businesses have had to adapt and evolve to meet changing consumer needs and implement new ways of doing business in a safe environment. Trust has never been more important. What are you doing to build trust and confidence with your customers?
As business owners we’re constantly challenged with a never ending stream of thoughts and ideas about new ways to improve company performance. Individual performance, employee performance, website performance, advertising results and all the things required to run a profitable and successful business that should be sustainable and build value and profit over time. Additionally, business owners face factors that are constantly changing in operational areas like recruitment, sales training, marketing, advertising, and creating a culture and environment where employees thrive and are rewarded and see their job as their career, and as a place of longevity, growth and opportunity.
Whether it’s professional business coaching, recruitment, creating video content, advertising, marketing, customer development, sales training or a new web site, we work with you to figure out what the next steps should be for your business, and then we help you make them a reality. Our process is transparent, and we’re committed to making sure you’re only paying for services that are right for you.
No upsells, no “one more thing” – only what’s right for you and your business. We proudly service businesses across Wisconsin, Madison, Middleton, Stevens Point, Minocqua, Green Bay and the Fox Cities.