In the March issue of Harvard Business Review, Sunil Gupta writes about the impact smartphones and mobile devices are having on advertising. In short, screen size minimizes the users experience related to ads with text and icons to small to be functional. “Instead of buying tiny banner advertisements, markets should create apps that add value […]
Today’s business leaders are taking notice of the impact that Google, You Tube and Face Book are having on their company and their customers. Google owns You Tube. Their purpose is to share unlimited information on any subject with the click of a mouse. Face Book is better at connecting people than anything that’s come […]
I just listened to a podcast interview with Seth Godin shared via MarketingOverCoffee.com, an internet radio website. I picked up the link off the Pendulum blog post. In Godin’s new book, “Icarus Deception” he talks about the Connection Economy and the impact that new communication communities are having on our society as they explode exponentially. […]
In “CALL TO ACTION” written by Bryan and Jeffrey Eisenberg, they define the relationship between design and the website visitor experience. According to Eisenberg, information architecture is “the design of organization and navigation systems to help people find and manage the information they are seeking successfully.” Persuasion architecture is the uncovery, wireframing, storyboarding, prototyping, development […]