Author Archives: John Russell

How To Get The Appointment

HOW TO GET THE APPOINTMENT There’s 3 main considerations to begin the process to get the appointment with the decision maker.  Prequalify through research to establish an understanding of the client situation and problem you can solve.  Open the relationship and begin to establish trust with the gatekeeper and the decision maker. Earn the opportunity […]

Business Owners in Wisconsin

My guess is that you’ve been affected by Covid 19. This pandemic has caused everyone to evaluate operations, process, procedures, marketing and sales. What happens when potential customers need your product or service? Do they trust you? Do they trust your people? Do they trust your process? How are you communicating the answers to their […]

Understanding your Myers Briggs Personality Type in Selling

Three weeks ago I attended my third class at Wizard Academy in Austin, Texas.  The class was titled, “How to Get and Keep Customers”.  Perfect for someone like me whose life revolves around finding new ways to help business owners increase sales.  In the months ahead I’ll be sharing bits and pieces from what I […]

The Road

“’Sherpa’ means ‘Easterner’ in Tibetan; and the Sherpas who settled in Khambu about 450 years ago are a peace-loving Buddhist people from the Eastern shore of the plateau. They are also compulsive travelers; and in Sherpa-country every track is marked with cairns and prayer-flags, reminding you that Man’s real home is not a house, but […]

Upcoming Videos

Upcoming Videos Marking topics include:  Design, radio, newspaper, ad blockers, video, lighting, editing and digital advertising.  

Importance of Facebook Video

  Have you noticed more videos in your Facebook newsfeed? This is because video has become the content with the best ROI. Nearly 75% of consumers are watching videos before making a purchase. On a daily basis more than 100 million hours of video is watched on Facebook alone. Going forward the importance of video […]