I’ve been in Orlando for the past three days working with a client at the Global Pet Expo. Incredible would be an understatement. People from the pet industry come from every corner of the earth to learn, share, sell and do business. This is a business event. I would say that the people I’ve met […]
Wizard Academy Press is a great source for those who wish to write and publish a book. One of the features on their website is Free Downloads. I recently downloaded a book written by Roy Williams titled, “Advertising in America”. In it on Chapter 9 you’ll enjoy a presentation on the topic of value. Here’s […]
Being actively involved in a local networking group can be a powerful thing. I am fortunate to be a participating member in “The Synergists”. This group of professionals is passionate about networking and making a positive difference in the local business community and with each other. Recently we dedicated two meetings to the topic of […]
This post is written by Jonathan Little. Jonathan is a life-long friend and business associate. In addition to Jonathan’s role with Troy Research, he is also a partner with The Business Source, providing consumer research for our clients. If you want to learn more about your customers and target markets, contact me and I’ll arrange […]
This is written by a sports anchor from Fox 6 in Milwaukee . It doesn’t get any better than this. “Save Me a Spot” This job affords me some incredible opportunities. Being a member of the FOX 6 Sports team means I’ve been able to witness and report on events and people that many can […]
President Barack Obama made the best speech of his Presidency tonight. His clarity and ability to communicate to American’s, the importance of setting aside political differences and working together for the betterment of our country was exemplary. Our constitution and the rights of American’s to free speech have been upheld. “But at a time when […]
To stay current with the fast changing marketplace, innovation leads to evolution and the need to update marketing information including branded product and service brochures and websites. Both are dynamic in their ability to connect with target market audiences. I am excited to announce that a new website for The Business Source LLC is forthcoming […]
It always amazes me how everyone shuts down for the holidays. It’s great to spend time with the family and take in all the holidays offer. Then the first Monday after January 1st, business takes off like a rocket. Everyone races to get back in the game. Every business owner should be finalizing […]
Matthew Ragas and Bolivar Bueno authored, The Power of Cult Branding. This is an excellent book for business owners that want to build stronger customer relationships and brand loyalty. I their book they look into the culture and make up of nine premier cult brands. In summary they identified The Seven G0lden Rules of Cult […]
Early in the morning on December 21 a total lunar eclipse will be visible to sky watchers across North America (for observers in western states the eclipse actually begins late in the evening of December 20), Greenland and Iceland. Viewers in Western Europe will be able to see the beginning stages of the eclipse before […]