Today’s business leaders are taking notice of the impact that Google, You Tube and Face Book are having on their company and their customers. Google owns You Tube. Their purpose is to share unlimited information on any subject with the click of a mouse. Face Book is better at connecting people than anything that’s come […]
I just listened to a podcast interview with Seth Godin shared via MarketingOverCoffee.com, an internet radio website. I picked up the link off the Pendulum blog post. In Godin’s new book, “Icarus Deception” he talks about the Connection Economy and the impact that new communication communities are having on our society as they explode exponentially. […]
In “CALL TO ACTION” written by Bryan and Jeffrey Eisenberg, they define the relationship between design and the website visitor experience. According to Eisenberg, information architecture is “the design of organization and navigation systems to help people find and manage the information they are seeking successfully.” Persuasion architecture is the uncovery, wireframing, storyboarding, prototyping, development […]
The time has come when print and media companies no longer control content and publishing distribution. With smartphones and tablets we can all use social media to educate others.
“Preparation and the way you prepare, combined with the desire to be great is what separates the average from the great. The separation is in the preparation”. Russell Wilson
Wizard Academy celebrates commitment; the kind that puts everything on the table and then says to Life, “I’m all in. Deal the cards, bitch.” Yes, the bitch will deal you disasters, break your heart with betrayals, and ambush you precisely where you are weakest when you least expect it. Even so, “Deal the cards.” After […]
COLUMBINE STUDENT’S FATHER 12 YEARS LATER !! Guess our national leaders didn’t expect this. On Thursday, Darrell Scott, the father of Rachel Scott, a victim of the Columbine High School shootings in Littleton, Colorado, was invited to address the House Judiciary Committee’s subcommittee. What he said to our national leaders during this special session of […]
Selling Power Magazine is one of the foremost publishers of great sales training information. This is a great article that highlights all the factors that come into play in the complex world of professional selling in 2013. There’s a reason not everyone is an accountant, an attorney or in sales. These are difficult professions that […]
The only media that goes everywhere, anytime with your customers is mobile media. We launched mobizmedia to help companies connect with their customers at a price point that any business owner can afford. As low as $1.79 per customer with 100 downloads in year one. As low as .03 per customer with 500 downloads in […]
In “Pendulum” by Roy Williams and Michael Drew, societal trends throughout history repeat themselves. The historical perspective is fascinating and thoughts on how to apply this theory are even better. “Pulling people into a positive relationship through positive attraction as opposed to pushing them” towards into a decision through analysis and justification is a better […]