Today I met with my Art Director, Matt Schaser to brainstorm.  One of the keys to creativity is open ended discussions to identify how your marketing strategy will affect the 5 senses of your audience.  Learn more about this by reading Mark Fox’s book, Da Vinci and The 40 Answers. (http://www.amazon.com/Da-Vinci-Answers-Mark-Fox/dp/193222663X.)

As we discussed the process we re-focused the message we want people to take away when they think of The Business Source LLC.

1.  Single Source Solutions

2.  Innovative Marketing Applications including Social Media and Video

3.  Team of Experts

Now is the time to invest in your marketing and customer development process.  It’s been proved throughout history that companies that invest in their marketing and customer development process during a recession, experience larger sales increases and market share into the future as the economy continues to stabilize for future growth.

We all know that our path to success with our businesses will be determined by our ability to plan into the future and design new ways to achieve greater levels of competitive advantage and stronger points of differentiation that resonate and are relevant to the needs of our future customers.

John