We met with a client today to prepare for a video shoot next week.  Part of the reason this client wants a new video is to enhance the search engine optimization for the company website.  Another reason is to help others understand the quality results this business creates.

One thing I learned today is a film technique called Autere film theory.  The director or videographer in our case is the autere (author) of the story we’ll tell with this video.

Read more here:  http://en.wikipedia.org/wiki/Auteur_theory.

Video is a powerful tool to increase sales.  Interested?  Let’s talk.

A great use of video is to videotape your sales people in action, then play it back and use the video as an educational tool for sales training.