In “CALL TO ACTION” written by Bryan and Jeffrey Eisenberg, they define the relationship between design and the website visitor experience.  According to Eisenberg, information architecture is “the design of organization and navigation systems to help people find and manage the information they are seeking successfully.”  Persuasion architecture is the uncovery, wireframing, storyboarding, prototyping, development and organization of your content in alignment with your site visitors goals.  Frequently Asked Questions or FAQ is a helpful asset because 80% of site visitors want to know the same information.  Make this easy for them to find and you’ll satisfy their search.  Persuasive design links the user buying experience to your companies sales process.

Why do people do business with you?