Business owners and sales people often find themselves in a declining situation when current customers decide to change vendors and there are not enough new prospects in the sales process pipeline leading to new contracts.

All sales training needs to be built on your company’s selling process and in alignment with your customers and prospects buying process.

What’s the gap between how your customers buy and how you sell?

What trends exist in your market related to sales and competition?

What alternative approaches do you have on deck?

What process variations have you strategically determined work best?

What justification and buying criteria exist that you need to know about?

What budget do you have ready and committed to sales training?

What is your compelling need for sales training?

Have you adapted your sales process to your customers buying process?

Do you want to work with a big sales company from outside your market or a smaller local company that lives in and knows your market?

Choose 3, interview and determine which sales training company is the best fit for you.  The Business Source LLC is headquartered in Madison, Wisconsin and we serve companies across the Midwest.