This Thursday I will be presenting a two hour sales seminar program for anyone in sales.

To register call the SCORE Madison office at 608-271-2820.

Date and Time

January 12,  2012   11:00 AM – 1:00 PM

Location:  MGE Innovation Center

505 S. Rosa Road

Madison, WI  535711  (map available below)

Cost and Registration

The cost for one person is $30.  Two people can attend together for $50.

Sales are part art and part science.  Communicating to prospects why they should buy your product requires a systematic approach.  In this program we’ll cover three key aspects that affect sales.

Marketing – The process by which companies create customer interest in goods or services. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and creates value for their customers and for themselves.

Sales – Yesterday vs. today and into the future.  People do business with people they like.  At the heart of every good business opportunity is a strong relationship.

Building your brand- Specific tools are required to help you communicate the benefits and value of doing business with you.  What strategies can you develop to build your brand and help you generate more business?

Bonus Take Away

Every person that attends this program will receive John’s 20 point sales action plan they can use right away  and John’s 78 point sales training program.

This program is being presented by John Russell, owner of The Business Source LLC.  John is a lifetime resident of Madison, a SCORE counselor, graduate of the Entrepreneurial Training Program at the University of Wisconsin Small Business Development Center, and has over 25 years experience in helping small business owners as a consultant specializing in customer development.