I’m working on a sales training project for a company that sell software as a service.  The sales people have exclusive expertise in a specific industry related to the automotive sector.  I’m totally impressed with their depth of knowledge related to the application of their product.  They are very good sales people.  The purpose of the training is to supplement their extensive industry knowledge with fundamentals of the sales process.  Start to finish.  From prospecting to closing and servicing their valued clients.  I’m excited for them, excited for their customers and really looking forward to spending two days with them in August.