Being proactive to establish a strategic employee development program should be part of every business owners strategic plan.

Set aside funds in your annual budget and time in each employee’s schedule to participate in sales training sessions. Offer staffing coverage so that time away from the workplace does not translate into missed deadlines, below-standard service levels, or extra hours for the employee.

Identify appropriate sales training programs by creating a professional development plan for each employee. Hold one-on-one sessions to discuss career and company related interests as well as areas of performance that could be improved through greater skill proficiency and knowledge.

Sales training that equips employees with the skills and knowledge to complete certain tasks ensures that they perform at baseline levels. Advanced training raises their intellectual capacity and confidence in tackling complex problems, which can skyrocket performance.