I’ve been blessed with great training in my career.  My first day in radio sales was spent with Chris Lytle, author of the Accidental Salesperson and one of my bosses.  In fact working with Chris and his partner Sarah 15 years later was the life changing career experience that allowed me to start my own company.  Check out Sparque at www.sparque.biz. I strongly recommend Sparque’s actionable and attainable sales training results.

Additionally I’ve had the great fortune of training with and learning from Roy H. Williams at Wizard Academy in Austin, Texas.  Take the action necessary to visit the Academy, you’ll be glad you did.  www.wizardacademy.org will get you there.  It was with Roy in September 2000 that I first learned about “seussing”.  A creative writing technique used to invent new words.  “Predictability is deadly”, Roy said.  Roy taught me that when writing commercials, work to stay away from communicating the expected.  There is no surprise there and the words won’t stimulate Broca’s area in your brain to transfer the message from your working, short term memory to your visiospatial sketchpad.  Surprising or unusual words like those written in the Dr. Seuss books pass more easily through your brain’s sensory data process through Broca’s area and enters the dorsolateral prefrontal cortex area of the brain.  Roy is great at explaining how the brain works and how your message get’s processed.  Knowing the physiology of the brain and how data get’s taken in and processed is key to effective writing.  Read more and learn how “seussing” can open up new horizons in your writing and advertising skill in “Magical Worlds of the Wizard of Ads:  Tools and Techniques for Profitable Persuasion.  I promise you’ll enjoy the book.

Several years ago I received a book titled, “Seuss-isms For Success:  Insider Tips on Economic Health from the Good Doctor”, published by Dr. Seuss Enterprises with the introduction written by Tom Peters. In the weeks ahead I’ll share them all.  Today I like this one.  On corporate hierarchies and training; “It is good I have someone to help me,” he said.  “Right here in my hat on top of my head!  It is good that I have him here with me today.  He helps me a lot.  This is Little Cat A.  And then Little Cat A took the hat off his head.  “It is good to have someone to help me” he said.  This is Little Cat B.  And I keep him about, and when I need help, then I let him come out.”  From the Cat in the Hat Comes Back.