Tim Miles is very astute at explaining things related to how to increase sales in simple ways.
When people are skeptical about social media, they think and analyze the entire social media process like it’s underpinnings are like advertising.  Strategize, budget and execute.

People often ask me, “how do I set up my social media?”.  The answer is simple.  Get a facebook or linked in or Google Places page and start spending some time on the site to learn about it’s features and how they work.

Social media is not a pulpit from which you broadcast.  Social media is your outward showing personality.  It’s who you are as a person.  Do you care?  Do you play games?  What do you care about?  Why is that important?  Are you only interested in birthdays?  Or do you post about social causes?

Have you invited your customers to become “friends”?  Or have you invited your customers to Link In?  Or become part of you “circle”?

What competitive advantages do you bring to the table professionally?  Are you able to put those thoughts into writing to demonstrate your strengths and points of differentiation?

These steps to communicate online take courage, because you are exposing your core and you’re vulnerable.  Now anyone who’s part of your network can see what you believe.

Are you comfortable enough to put your best foot forward?