For years it has been a question for many small business owners whether or not social media is a worthwhile investment. Now, it’s no longer a question if you should be using social media, but how to use it effectively to increase sales for your business. People think social media is free, and it’s not. It costs either time or money and the time it takes to become knowledgeable about what and how to use this new marketing platform.

Do you want to connect with a wider audience? Do you want to build better customer relationships with people that have not done business with you before?

Are you wondering how to use social media to market your business and drive sales?

As a small business owner you may not have the seemingly unlimited funds and resources to create the volume of content that big businesses have, so your approach has to be different, CONNECTING WITH YOUR AUDIENCE IN A WAY THAT PUTS YOUR CUSTOMERS FIRST. Take into account that you want to create a loyal following that supports what you do and will be sustainable.

Social media for small business is all about creating trust with value. Building your brand awareness and helping your customers should be your number one goal if you want to see your business grow over time.

Building your brand does not happen over night, it is a process that takes consistency but will return great results if  you stick with it. We at The Business Source want to walk you through this process. Our first series is going to be the social marketing process.

This is a multi – step process. We’re in the age of the Attention Economy!

Creating and writing quality content is the most important aspect of a great digital marketing foundation. Consider these essentials when planning your social media marketing program.

• Content Attraction – How to get someone to be attracted to your posts.
• Social Engagement – How to keep your audience interested in your information.
• Sales Conversion – How to help your prospects become customers.

Next week Thursday we’ll talk more about Content Attraction. Thanks for learning with us!