Our Competitive Advantage
The world of advertising is changing dramatically. We can help you create better messaging strategies that are relevant to your target market and assist you with cost effective approaches that get results.
Author Archives: John Russell
Social Media
Social media is an important component of an overall communications strategy. As business people realize, when social media is correctly executed, it works to support all marketing and sales efforts and brings better overall business results.
Sales Training
Effective sales training begins with a clear understanding of the barriers that are preventing your team from reaching their goals. Remove the barriers, identify and overcome the challenges your sales people face and you’re on the past to increase revenue.
The Current State of Mobile Media
This article researched by Cisco highlights the current state of the mobile device market. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html Connection speeds doubled in 2012. Growth is mobile devices is skyrocketing. Check out this SlideShare presentation. http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update#btnNext If you have thought about bringing your sales and marketing strategy into the age of mobile, visit mobizmedia to learn how you […]
Custom Mobile App Investments Can Lead to New Sales Revenue Streams
I’m just finishing a proposal for a new prospect that wants a custom mobile app that works in three countries to educate and provide fundamental training for youth sports. Check out this article on what’s involved and what the costs are. http://appmuse.com/appmusing/how-much-does-it-cost-to-develop-a-mobile-app/
Half Way Through the Calendar Year to Hit Your Sales Goal
How far along are you towards reaching your sales goal for the year. By July you should be close to 75%. By September you should be at 90%. Because selling new business in October and November to close before December 31st is very difficult. Sure there will be orders and new business in the 4th […]
The Future of Advertising
In the March issue of Harvard Business Review, Sunil Gupta writes about the impact smartphones and mobile devices are having on advertising. In short, screen size minimizes the users experience related to ads with text and icons to small to be functional. “Instead of buying tiny banner advertisements, markets should create apps that add value […]
New Media
Today’s business leaders are taking notice of the impact that Google, You Tube and Face Book are having on their company and their customers. Google owns You Tube. Their purpose is to share unlimited information on any subject with the click of a mouse. Face Book is better at connecting people than anything that’s come […]
Connections and Communities
I just listened to a podcast interview with Seth Godin shared via MarketingOverCoffee.com, an internet radio website. I picked up the link off the Pendulum blog post. In Godin’s new book, “Icarus Deception” he talks about the Connection Economy and the impact that new communication communities are having on our society as they explode exponentially. […]
Information Architecture
In “CALL TO ACTION” written by Bryan and Jeffrey Eisenberg, they define the relationship between design and the website visitor experience. According to Eisenberg, information architecture is “the design of organization and navigation systems to help people find and manage the information they are seeking successfully.” Persuasion architecture is the uncovery, wireframing, storyboarding, prototyping, development […]