Author Archives: John Russell

Common Sense Trumps Logic in Sales

Don’t let logical thinking get in the way of common sense. Or should I say,  “don’t let common sense get in the way of logical thinking”? Either way they are similar. Faulty logic appeals to common sense as an authority; experience per se. I guess that’s just the way I try to navigate the world.  […]

Online Sales – Six Stages of E-Commerce

Call To Action was written by Bryan Eisenberg and Jeffrey Eisenberg.  To develop a deeper understanding of selling online, consider this book as a must read.  Here’s an important perspective from the book. Stages of E-Commerce Finding – The shopper can’t find the right are of the site where the product is described. Selection – […]

Big Data, Chaos and Third Dimensional Gravitating Bodies

Pretty heady stuff.  When you compile huge amounts of information, that are not readily or easily incorporated into typical database information management, you live in the world of big business.  Major medical, IBM and companies like Amazon use Big Data to enhance and improve users experience by automating through artificial intelligence what people will respond […]

Social Media and Sales

Tim Miles is very astute at explaining things related to how to increase sales in simple ways. When people are skeptical about social media, they think and analyze the entire social media process like it’s underpinnings are like advertising.  Strategize, budget and execute. People often ask me, “how do I set up my social media?”.  […]

Mobiz Mobile Media Smartphone Apps

Mobizmedia Consulting Integrating mobile media into your current marketing and advertising strategy requires creating synergy and coordination in your messaging strategy.  We started Mobizmedia and created the MobizVIP smartphone mobile media technology platform because we have the unique ability to apply the best in software development and combine that with over 25 years of in-field […]

Sales Training for Software As A Service

I’m working on a sales training project for a company that sell software as a service.  The sales people have exclusive expertise in a specific industry related to the automotive sector.  I’m totally impressed with their depth of knowledge related to the application of their product.  They are very good sales people.  The purpose of […]

Fishing Has No Boundaries

This past weekend I had a chance to volunteer for this great organization.  The fact that it was started by my friends father made it even better.  Helping people get a chance to go fishing that would otherwise not be able to is a great thing.  Being healthy with no physical disabilities allows me to […]

How Video Can Increase Sales

We met with a client today to prepare for a video shoot next week.  Part of the reason this client wants a new video is to enhance the search engine optimization for the company website.  Another reason is to help others understand the quality results this business creates. One thing I learned today is a […]

Halfway Through the Sales Year

If you’re like most sales people, July marks the mid-point of the selling year.  Technically we should be close to having 66% of our sales goals achieved and on the books.  Why 66%? Because there is very little selling to new businesses late in the 4th quarter.  Sales is a process and getting your sales […]