Call To Action was written by Bryan Eisenberg and Jeffrey Eisenberg. To develop a deeper understanding of selling online, consider this book as a must read. Here’s an important perspective from the book.
Stages of E-Commerce
- Finding – The shopper can’t find the right are of the site where the product is described.
- Selection – You aren’t giving the shopper enough information to select the right product. They can’t tell the difference between offerings.
- Deciding – The shopper can’t tell if the selected product is going to meet their needs or desires.
- Carting – Shopper doesn’t know how to tell you they are interested in purchasing your product.
- Checkout – Process
- Fulfillment – Delivery or return.