Pretty heady stuff.  When you compile huge amounts of information, that are not readily or easily incorporated into typical database information management, you live in the world of big business.  Major medical, IBM and companies like Amazon use Big Data to enhance and improve users experience by automating through artificial intelligence what people will respond to in online marketing.  Now Jeff Eisenberg and his brother Byran are beginning to develop a system to capture big data and apply it to the small business owner. To gain more knowledge read Roy Williams book, Magical Worlds of the Wizard of Ads.

It’s a mind bender.