Have you noticed more videos in your Facebook newsfeed? This is because video has become the content with the best ROI. Nearly 75% of consumers are watching videos before making a purchase. On a daily basis more than 100 million hours of video is watched on Facebook alone. Going forward the importance of video […]
It’s no secret that video content can be very a powerful part of a marketing strategy to grow a brand or business. Today’s technology has made the creation of video extremely easy and attainable to anyone with a smart phone. Yet, video content is still often an afterthought for many, but should be a […]
Now that you have created an audience with the content you have been putting up and engaging with prospects, you have to develop a relationship. The trust with prospects is how you turn them into customers. Now, I know must of us know we have to make relationships with our customers in order to […]
The Million-dollar question when looking at social media is what platform should I be using? At this time with so many out there it can seem overwhelming to even know where to start. Thinking about where to start should take you back to your core goals, where you want to go and the audience […]
One of the main reasons I started The Business Source LLC in 2008 was that small and medium sized companies were facing dire straits with the recession coming on strong. When sales plummet and people stop buying where do you go for help? What do I do first? Do I focus on my sales […]
Last week we talked about why social media for small business is no longer a question. As we have transitioned into the age of the attention economy the question comes up about how to get content in front of the audience we want to see it. “Attention is a resource- a person only has […]
In my opinion, value gets created when there is an exchange of knowledge, goods or services where the provider exceeds the customers expectations. Value occurs when the recipient feels they’ve received as much or more benefit than they expected, sometimes for a price, sometimes at no cost. What’s your definition of value and how do […]