Category Archives: Business Coaching

What Consumers Really Believe

What Are They Really Thinking? New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe. The study found that when evaluating brands, consumers put far greater value on their own personal experience and that of their close […]

Preparing for 2016

Every year we get to October and the focus is on completing pending and existing projects that have been in process or are just ramping up as 4th quarter projects.  This is the time of year we should begin planning for the next year.  This is also the time of year when our commitment to […]