In order to have a consistent presence in front of your target audience, you have to be able to generate enough quality information, that’s relevant to your audience in a sustainable and affordable way, so that when a triggering event occurs in your prospects life that they think of you first and feel best about you first. Classic long-term branding. This can be exceptionally difficult when building branding campaigns for products or services with long sales cycles, like homes, cars, white goods and home services like roofing or HVAC. Check out the complete video library here.