Three weeks ago I attended my third class at Wizard Academy in Austin, Texas.  The class was titled, “How to Get and Keep Customers”.  Perfect for someone like me whose life revolves around finding new ways to help business owners increase sales.  In the months ahead I’ll be sharing bits and pieces from what I learned.  Yesterday I received two new books I ordered from Myers Briggs.  The first is INTRODUCTION TO TYPE AND SELLING by Susan Brock.  To understand personality types, you must first know your own personality type.  Then you can begin to learn about how to better understand your customers, their needs and tailor your solution so that it aligns with their personality so that you and they can maximize the effectiveness of your solution.  It’s also common courtesy to align your communications with your customers in a way that helps them better understand how you can help them solve their sales challenge.