Social media has had a powerful impact on the ways companies market themselves online. This shift towards online has been hard for many companies to adjust to. Because social media provides open channels of communication for customers, it can often lead to negative comments or reviews. If you’re focused on your social media, monitoring your Social Media channels for customer feedback can require a commitment of time and personnel that you’re not used to.

Right now we live in the age of attraction. Much of the content that is published is low quality. Everywhere we look on social media, companies and people are competing for your time and attention. Much of the content is not beneficial and often a waste of time.

Having a quality social media marketing campaign requires a commitment to quality information. Knowing how difficult it is to create quality content, you’ll need to commit resources to create the quality and type of content your customers might be interested in. It’s difficult to stand out in a crowd when 50 million other businesses are using Social Media channels like Facebook.

To be effective at social media, you’ll need to consider the look and feel of your channels. Design, the personality of your social media voice and your commitment to creating quality content is essential. Without this type of commitment you’ll find it difficult to achieve your social media marketing goals.

Social Media requires you to commit the time necessary to get it right. Social media is constantly changing and requires continuous learning. You can’t treat it like a sideline, an afterthought or dismiss it entirely because your customers have the voice. Who do you want speaking for your company?

Invest in your social media strategy and begin to build online relationships, and you’ll find that social media can be good for your business.

Thanks for learning with us and feel free to contact us at John@thebusinesssourcellc.com for any question or future content ideas that you would like to see!