25 Website Must Haves

The fundamentals that go into designing and developing a website can determine whether or not your online marketing is working to increase sales.

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What Consumers Really Believe

What Are They Really Thinking? New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe. The study found that when evaluating brands, consumers put far greater value on their own personal experience and that of their close […]

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Search Engine Marketing and Digital Media

I had a great meeting this past week with two sales professionals.  One was from a local radio station I buy and the other seller was a partner with that broadcast company that specializes in Search Engine Marketing in Madison.  Actually she works all across the U.S. for her company Smart Reach Digital.  We’re partnering […]

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Preparing for 2016

Every year we get to October and the focus is on completing pending and existing projects that have been in process or are just ramping up as 4th quarter projects.  This is the time of year we should begin planning for the next year.  This is also the time of year when our commitment to […]

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Old Friend, Great Memories, Real Mentor

Every now and then when I’m between meetings I’ll pull open my file cabinet and clean out old files.  Today I purged some old stuff.  I also found something that I can’t throw away.  Something I’ll treasure forever perhaps.  This past year one of my business associates passed away quickly from a deadly cancer. Bob […]

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Back Into Blogging

Blogging takes time.  Budget for it.  It’s easy to post a blog article and then get pre-occupied with a million tasks and objectives.  Blogging can help you increase sales.  Don’t wait, blog today.  Create the content you feel will be of value to your audience.  It’s all about giving.

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Strategic Sales Strategy Planning for 2016

As we approach the 4th quarter, planning begins to push to reach the goals set for this year and start thinking about how you’ll innovate, develop new products and services, and set goals for 2016.  Starting now will help you have your plan in place and in motion by mid-December so you’ll be in full […]

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Content is Critical in Sales

“If we were obsessed as much today with content and ideas as we are with technology, we would begin to make some progress.”  Keith Reinhard, Chairman Emeritus of DDB Worldwide. Content marketing today is the key to having people pull information into their digital frame for review and consideration.

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New Website Project

We recently completed a new website that we feel represents the quality work that our clients do. Check out Ultimate Outdoors Radio.com. Contact us if you’d like to experience high quality website design and development at reasonable investment levels.

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Sales Performance

Increase in sales and profit within a predictable timeline. Short term improvement doesn’t sustain long term growth.

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