How to Develop Relationships Using Social Media

  Now that you have created an audience with the content you have been putting up and engaging with prospects, you have to develop a relationship. The trust with prospects is how you turn them into customers. Now, I know must of us know we have to make relationships with our customers in order to […]

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What Social Media Platform Should my Business be Using?

  The Million-dollar question when looking at social media is what platform should I be using? At this time with so many out there it can seem overwhelming to even know where to start. Thinking about where to start should take you back to your core goals, where you want to go and the audience […]

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All Purchase Decisions Are Made By People

We recently touched on the importance of being a sales resource for business owners.  Here’s a well stated summary of a recent article by Gavin Finn of Kaon Interactive. According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the […]

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The Business Source is Your Resource

  One of the main reasons I started The Business Source LLC in 2008 was that small and medium sized companies were facing dire straits with the recession coming on strong. When sales plummet and people stop buying where do you go for help? What do I do first? Do I focus on my sales […]

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Content Attraction

  Last week we talked about why social media for small business is no longer a question. As we have transitioned into the age of the attention economy the question comes up about how to get content in front of the audience we want to see it. “Attention is a resource- a person only has […]

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Why Social Media?

  For years it has been a question for many small business owners whether or not social media is a worthwhile investment. Now, it’s no longer a question if you should be using social media, but how to use it effectively to increase sales for your business. People think social media is free, and it’s […]

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New Social Media Marketing Manager

  I’m excited to announce that I’ve been selected as the new Social Media Marketing Manager with The Business Source LLC. Hi I’m Brandon Kappel. As a recent graduate from the University of Wisconsin Madison I am excited to what my future holds helping companies create, develop and execute social media marketing campaigns. This position […]

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25 Website Must Haves

The fundamentals that go into designing and developing a website can determine whether or not your online marketing is working to increase sales.

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What Consumers Really Believe

What Are They Really Thinking? New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe. The study found that when evaluating brands, consumers put far greater value on their own personal experience and that of their close […]

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Search Engine Marketing and Digital Media

I had a great meeting this past week with two sales professionals.  One was from a local radio station I buy and the other seller was a partner with that broadcast company that specializes in Search Engine Marketing in Madison.  Actually she works all across the U.S. for her company Smart Reach Digital.  We’re partnering […]

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