Good or Bad, Why is Social Media Important to Your Company

  The Internet has changed the way we communicate and interact with one another on so many levels. Social media has grown from being a channel for socializing into one of the most powerful digital marketing tools for brands and businesses. Although social media can come with it’s positives and negatives, it has proven to […]

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What’s Bad About Social Media?

  Social media has had a powerful impact on the ways companies market themselves online. This shift towards online has been hard for many companies to adjust to. Because social media provides open channels of communication for customers, it can often lead to negative comments or reviews. If you’re focused on your social media, monitoring […]

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What’s Good About Social Media?

  We all love social media, whether you like to admit it or not. Platforms such as Facebook and Twitter have ingrained themselves into society–TV, newspapers, magazines–it’s just about everywhere we look. Sure, everything about SM isn’t great, but these are some ways social media can benefit your business. As a small business it can […]

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Sales Conversion

  The final step in our series on the Sales Marketing Process for Small Businesses is the sales conversion. You have created attractive content and built relationships with consumers for a loyal following, but do these fans actually mean business? With social media you usually reach potential customers earlier in the sales process. It also […]

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Optimal Times to Post on Social Media

  Social media is one of best ways to distribute the content that your business is creating ­– blog posts, images, videos, testimonials, etc. But some times are better than others rather than just posting to social media when ever you feel like it. So, what is the optimal time to post on social media? […]

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How to Develop Relationships Using Social Media

  Now that you have created an audience with the content you have been putting up and engaging with prospects, you have to develop a relationship. The trust with prospects is how you turn them into customers. Now, I know must of us know we have to make relationships with our customers in order to […]

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What Social Media Platform Should my Business be Using?

  The Million-dollar question when looking at social media is what platform should I be using? At this time with so many out there it can seem overwhelming to even know where to start. Thinking about where to start should take you back to your core goals, where you want to go and the audience […]

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All Purchase Decisions Are Made By People

We recently touched on the importance of being a sales resource for business owners.  Here’s a well stated summary of a recent article by Gavin Finn of Kaon Interactive. According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the […]

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The Business Source is Your Resource

  One of the main reasons I started The Business Source LLC in 2008 was that small and medium sized companies were facing dire straits with the recession coming on strong. When sales plummet and people stop buying where do you go for help? What do I do first? Do I focus on my sales […]

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Content Attraction

  Last week we talked about why social media for small business is no longer a question. As we have transitioned into the age of the attention economy the question comes up about how to get content in front of the audience we want to see it. “Attention is a resource- a person only has […]

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