Our Competitive Advantage

 

What We Do

We help business owners and sales people increase sales through improved customer retention and new business development processes. The steps to increasing sales begin with us working together to identify the challenges, gaps, obstacles and opportunities that exist currently.  By analyzing your sales process and developing a competitive profile of your market, we’ll help you develop the strategy and tools necessary to inspire your business development team to create new opportunities with your existing customer base, while working to develop new communication strategies to expand your new customer base.  Customer retention and new customer expansion. 

If necessary, we’ll bring the sales training forward and make sure your team has the tools to communicate your core message and value proposition.  We’ll help you discover what your customer’s need that you can uniquely provide.  Your point of differentiation and unique selling proposition.

We’ll work together with you to make sure your team is asking the right questions and learning what your prospects and customers really want and need.

Why We Do It

Our purpose drives the work we do for our clients.  Our mission is to provide sales strategies, sales training, sales solutions and results in the form of increased revenue for your business.  We’re business owners dedicated to helping other business owners like you.  Our testimonials speak to our commitment, passion and ability to get the job done.  We live by the mantra, Smarter, Better, Faster.  That’s how we operate and we work together with you so you can create results that exceed your customer’s expectations.    Our work is our passion.  We’re dedicated to your success.

When we team up, you’ll begin to experience results immediately in terms of new ways of thinking. We’ll identify the gaps that need to be closed and work together to bring forward the solutions that are necessary to achieve new levels of sales success.   

This discovery process will provide the motivation necessary to create and sustain the positive change that’s going to occur.

We have a shared belief with our clients that together we’re stronger and we’ll achieve the results necessary to succeed. We believe and we’re confident in our work and the value we create.

Our goal is to find companies that share our belief in pursuing shared goals.

Being “sold” is not the most desirable method.

Being “told” is not the most effective method.

Nurturing, listening and understanding our purpose is a better way for you, our clients and your customers.

We’ll provide the sales training, strategies and communication tools to help your current and future customers understand the value your company can provide.

How We Do It

We’ll talk with you and talk with your customers.  We’ll ask questions to assess what’s needed to help you increase your sales.  We’ll learn what’s working, what’s missing and what needs to happen.  Then we’ll write an action plan that you can sustain.  We’ll provide the sales training and support so your sales people can sustain a level of excellence beyond what they are currently experiencing.  Our process is customer focused and designed to work within your current culture and operating budget.  If you can’t sustain it, we can’t achieve it.  Our process is sustainable.  We’ll help you create a process that sticks.

Your Competitive Advantage

The Business Source LLC provides a full service sales training solution, combined with expertise in bringing forward exactly the right marketing, advertising and communication tools necessary to help you establish stronger emotional relationships with your best customers and prospects. 

We operate like a big advertising agency without all the constraints, costs and challenges traditional marketing firms are faced with.

We’re the only company that provides a combination of sales training, ad agency experience and marketing solutions in one place. 

Single Source Solutions for Sales Success!

Social Media

 

Social media is an important component of an overall communications strategy.  As business people realize, when social media is correctly executed, it works to support all marketing and sales efforts and brings better overall business results.

But knowing which social media channels will best reach your target audiences and get your message delivered in the most effective way can be a puzzle.  Social media is changing so rapidly, it is difficult to stay current as to which channels will help you obtain the most powerful business results.

We work with clients to strategically develop their social media efforts.  We will help you integrate social media communications with your traditional marketing initiatives.  We will work with you on the development, execution, and measurement of social media.

Email John to start discussing how social media can become an effective part of your marketing strategy.

Sales Training

Business owners and sales people often find themselves in a declining situation when current customers decide to change vendors and there are not enough new prospects in the sales process pipeline leading to new contracts.

 

All sales training needs to be built on your company’s selling process and in alignment with your customers and prospects buying process.

What’s the gap between how your customers buy and how you sell?

What trends exist in your market related to sales and competition?

What alternative approaches do you have on deck?

What process variations have you strategically determined work best?

What justification and buying criteria exist that you need to know about?

What budget do you have ready and committed to sales training?

What is your compelling need for sales training?

Have you adapted your sales process to your customers buying process?

Do you want to work with a big sales company from outside your market or a smaller local company that lives in and knows your market?

Choose 3, interview and determine which sales training company is the best fit for you.  The Business Source LLC is headquartered in Madison, Wisconsin and we serve companies across the Midwest.

The Current State of Mobile Media

This article researched by Cisco highlights the current state of the mobile device market.

http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

Connection speeds doubled in 2012.

Growth is mobile devices is skyrocketing.  Check out this SlideShare presentation.  http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update#btnNext

 

If  you have thought about bringing your sales and marketing strategy into the age of mobile, visit mobizmedia to learn how you can have a mobile app to enrich your customers experience with your company, cost effectively.