Common Sense Trumps Logic in Sales

| September 16, 2012

Don’t let logical thinking get in the way of common sense.

Or should I say,  “don’t let common sense get in the way of logical thinking”?

Either way they are similar.

Faulty logic appeals to common sense as an authority; experience per se.

I guess that’s just the way I try to navigate the world.  We can think anything and our past influences our forward thinking and beliefs.  Experience has a big impact on this.

Logic alone can’t get it done.  Great decisions are based on both logic and common sense, drawn from our experiences.

Online Sales – Six Stages of E-Commerce

| September 10, 2012

Call To Action was written by Bryan Eisenberg and Jeffrey Eisenberg.  To develop a deeper understanding of selling online, consider this book as a must read.  Here’s an important perspective from the book.

Stages of E-Commerce

  1. Finding – The shopper can’t find the right are of the site where the product is described.
  2. Selection – You aren’t giving the shopper enough information to select the right product.  They can’t tell the difference between offerings.
  3. Deciding – The shopper can’t tell if the selected product is going to meet their needs or desires.
  4. Carting – Shopper doesn’t know how to tell you they are interested in purchasing your product.
  5. Checkout – Process
  6. Fulfillment – Delivery or return.

Big Data, Chaos and Third Dimensional Gravitating Bodies

| September 3, 2012

Pretty heady stuff.  When you compile huge amounts of information, that are not readily or easily incorporated into typical database information management, you live in the world of big business.  Major medical, IBM and companies like Amazon use Big Data to enhance and improve users experience by automating through artificial intelligence what people will respond to in online marketing.  Now Jeff Eisenberg and his brother Byran are beginning to develop a system to capture big data and apply it to the small business owner. To gain more knowledge read Roy Williams book, Magical Worlds of the Wizard of Ads.

It’s a mind bender.

Social Media and Sales

| August 6, 2012

Tim Miles is very astute at explaining things related to how to increase sales in simple ways.
When people are skeptical about social media, they think and analyze the entire social media process like it’s underpinnings are like advertising.  Strategize, budget and execute.

People often ask me, “how do I set up my social media?”.  The answer is simple.  Get a facebook or linked in or Google Places page and start spending some time on the site to learn about it’s features and how they work.

Social media is not a pulpit from which you broadcast.  Social media is your outward showing personality.  It’s who you are as a person.  Do you care?  Do you play games?  What do you care about?  Why is that important?  Are you only interested in birthdays?  Or do you post about social causes?

Have you invited your customers to become “friends”?  Or have you invited your customers to Link In?  Or become part of you “circle”?

What competitive advantages do you bring to the table professionally?  Are you able to put those thoughts into writing to demonstrate your strengths and points of differentiation?

These steps to communicate online take courage, because you are exposing your core and you’re vulnerable.  Now anyone who’s part of your network can see what you believe.

Are you comfortable enough to put your best foot forward?

Mobiz Mobile Media Smartphone Apps

| July 17, 2012

Mobizmedia Consulting

Integrating mobile media into your current marketing and advertising strategy requires creating synergy and coordination in your messaging strategy.  We started Mobizmedia and created the MobizVIP smartphone mobile media technology platform because we have the unique ability to apply the best in software development and combine that with over 25 years of in-field experience in traditional, legacy media consulting.

Creating a two-way open communication channel between your business and your customers and from your customers to you, requires understanding that transparency, authenticity, respect and timing are critical.  When your customers opt in and agree to download your app, they are demonstrating their trust in your company, that their access to you won’t be abused.

What to say, when to say it and how to communicate one on one with your customers is part of the strategy.  Realizing that they can, should and will pass on your communications to others is also part of the thought process.

Providing incentives and rewards that accrue over time as your customers increase their patronage and loyalty towards your business requires a commitment to your customers and to the process of administering and delivering the actual rewards.  This process requires educating and training your staff in terms of providing a higher level of service and communication with your most loyal customers.

This process of mobile media integration and smartphone app execution can be fun and exciting.
Mobizmedia mobile marketing is cutting edge and innovative. It’s clearly a significant point of differentiation and a definite competitive advantage when executed strategically.

There are early adopters and pioneers for every new technology and category.  You can be a category leader.  Don’t wait.  Start building your smartphone app and customizing your strategy.

It’s easy to get started.  Call or email us to learn how easy and affordable a custom mobiz media app can be for your company.