Big Data, Chaos and Third Dimensional Gravitating Bodies

| September 3, 2012

Pretty heady stuff.  When you compile huge amounts of information, that are not readily or easily incorporated into typical database information management, you live in the world of big business.  Major medical, IBM and companies like Amazon use Big Data to enhance and improve users experience by automating through artificial intelligence what people will respond to in online marketing.  Now Jeff Eisenberg and his brother Byran are beginning to develop a system to capture big data and apply it to the small business owner. To gain more knowledge read Roy Williams book, Magical Worlds of the Wizard of Ads.

It’s a mind bender.

Social Media and Sales

| August 6, 2012

Tim Miles is very astute at explaining things related to how to increase sales in simple ways.
When people are skeptical about social media, they think and analyze the entire social media process like it’s underpinnings are like advertising.  Strategize, budget and execute.

People often ask me, “how do I set up my social media?”.  The answer is simple.  Get a facebook or linked in or Google Places page and start spending some time on the site to learn about it’s features and how they work.

Social media is not a pulpit from which you broadcast.  Social media is your outward showing personality.  It’s who you are as a person.  Do you care?  Do you play games?  What do you care about?  Why is that important?  Are you only interested in birthdays?  Or do you post about social causes?

Have you invited your customers to become “friends”?  Or have you invited your customers to Link In?  Or become part of you “circle”?

What competitive advantages do you bring to the table professionally?  Are you able to put those thoughts into writing to demonstrate your strengths and points of differentiation?

These steps to communicate online take courage, because you are exposing your core and you’re vulnerable.  Now anyone who’s part of your network can see what you believe.

Are you comfortable enough to put your best foot forward?

Mobiz Mobile Media Smartphone Apps

| July 17, 2012

Mobizmedia Consulting

Integrating mobile media into your current marketing and advertising strategy requires creating synergy and coordination in your messaging strategy.  We started Mobizmedia and created the MobizVIP smartphone mobile media technology platform because we have the unique ability to apply the best in software development and combine that with over 25 years of in-field experience in traditional, legacy media consulting.

Creating a two-way open communication channel between your business and your customers and from your customers to you, requires understanding that transparency, authenticity, respect and timing are critical.  When your customers opt in and agree to download your app, they are demonstrating their trust in your company, that their access to you won’t be abused.

What to say, when to say it and how to communicate one on one with your customers is part of the strategy.  Realizing that they can, should and will pass on your communications to others is also part of the thought process.

Providing incentives and rewards that accrue over time as your customers increase their patronage and loyalty towards your business requires a commitment to your customers and to the process of administering and delivering the actual rewards.  This process requires educating and training your staff in terms of providing a higher level of service and communication with your most loyal customers.

This process of mobile media integration and smartphone app execution can be fun and exciting.
Mobizmedia mobile marketing is cutting edge and innovative. It’s clearly a significant point of differentiation and a definite competitive advantage when executed strategically.

There are early adopters and pioneers for every new technology and category.  You can be a category leader.  Don’t wait.  Start building your smartphone app and customizing your strategy.

It’s easy to get started.  Call or email us to learn how easy and affordable a custom mobiz media app can be for your company.

Sales Training for Software As A Service

| July 17, 2012

I’m working on a sales training project for a company that sell software as a service.  The sales people have exclusive expertise in a specific industry related to the automotive sector.  I’m totally impressed with their depth of knowledge related to the application of their product.  They are very good sales people.  The purpose of the training is to supplement their extensive industry knowledge with fundamentals of the sales process.  Start to finish.  From prospecting to closing and servicing their valued clients.  I’m excited for them, excited for their customers and really looking forward to spending two days with them in August.

Fishing Has No Boundaries

| July 16, 2012

This past weekend I had a chance to volunteer for this great organization.  The fact that it was started by my friends father made it even better.  Helping people get a chance to go fishing that would otherwise not be able to is a great thing.  Being healthy with no physical disabilities allows me to fish whenever I want.  Helping others get the same joy from fishing who normally wouldn’t be able to go is great fun.