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Author Archives: John Russell
New video marketing series from The Business Source LLC
Learn how to use video in your social media marketing.
Importance of Facebook Video
Have you noticed more videos in your Facebook newsfeed? This is because video has become the content with the best ROI. Nearly 75% of consumers are watching videos before making a purchase. On a daily basis more than 100 million hours of video is watched on Facebook alone. Going forward the importance of video […]
5 Reasons to Use Video for Your Business
It’s no secret that video content can be very a powerful part of a marketing strategy to grow a brand or business. Today’s technology has made the creation of video extremely easy and attainable to anyone with a smart phone. Yet, video content is still often an afterthought for many, but should be a […]
Streamline Social Media Marketing
Social media marketing is a time consuming process no matter what industry you’re in. Things have changed; no more is it all about sharing great content. You have to spend time monitoring and analyzing what is working and not working in your efforts as well as engaging with your followers. Your efforts on social […]
Good or Bad, Why is Social Media Important to Your Company
The Internet has changed the way we communicate and interact with one another on so many levels. Social media has grown from being a channel for socializing into one of the most powerful digital marketing tools for brands and businesses. Although social media can come with it’s positives and negatives, it has proven to […]
What’s Bad About Social Media?
Social media has had a powerful impact on the ways companies market themselves online. This shift towards online has been hard for many companies to adjust to. Because social media provides open channels of communication for customers, it can often lead to negative comments or reviews. If you’re focused on your social media, monitoring […]
What’s Good About Social Media?
We all love social media, whether you like to admit it or not. Platforms such as Facebook and Twitter have ingrained themselves into society–TV, newspapers, magazines–it’s just about everywhere we look. Sure, everything about SM isn’t great, but these are some ways social media can benefit your business. As a small business it can […]
Sales Conversion
The final step in our series on the Sales Marketing Process for Small Businesses is the sales conversion. You have created attractive content and built relationships with consumers for a loyal following, but do these fans actually mean business? With social media you usually reach potential customers earlier in the sales process. It also […]
Optimal Times to Post on Social Media
Social media is one of best ways to distribute the content that your business is creating – blog posts, images, videos, testimonials, etc. But some times are better than others rather than just posting to social media when ever you feel like it. So, what is the optimal time to post on social media? […]