One of the main reasons I started The Business Source LLC in 2008 was that small and medium sized companies were facing dire straits with the recession coming on strong. When sales plummet and people stop buying where do you go for help? What do I do first? Do I focus on my sales […]
Last week we talked about why social media for small business is no longer a question. As we have transitioned into the age of the attention economy the question comes up about how to get content in front of the audience we want to see it. “Attention is a resource- a person only has […]
For years it has been a question for many small business owners whether or not social media is a worthwhile investment. Now, it’s no longer a question if you should be using social media, but how to use it effectively to increase sales for your business. People think social media is free, and it’s […]
I’m excited to announce that I’ve been selected as the new Social Media Marketing Manager with The Business Source LLC. Hi I’m Brandon Kappel. As a recent graduate from the University of Wisconsin Madison I am excited to what my future holds helping companies create, develop and execute social media marketing campaigns. This position […]
The fundamentals that go into designing and developing a website can determine whether or not your online marketing is working to increase sales.
Why Inbound? Traditional marketing is still a viable tool to help you expand your customer base. However with the proliferation of mobile devices, smartphones, tablets, Ipads and other mobile devices,
Are your sales team falling short of reaching their goals? There are many reasons why. The solution could be only a click away.
I have worked with business owners in my professional career since 1985. As a Certified Radio Marketing Consultant I learned early on to conduct a brief and effective customer needs analysis. I had to be brief because the business owners I work with are busy running
What Are They Really Thinking? New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe. The study found that when evaluating brands, consumers put far greater value on their own personal experience and that of their close […]
I had a great meeting this past week with two sales professionals. One was from a local radio station I buy and the other seller was a partner with that broadcast company that specializes in Search Engine Marketing in Madison. Actually she works all across the U.S. for her company Smart Reach Digital. We’re partnering […]