Now that you have created an audience with the content you have been putting up and engaging with prospects, you have to develop a relationship. The trust with prospects is how you turn them into customers. Now, I know must of us know we have to make relationships with our customers in order to […]
The Million-dollar question when looking at social media is what platform should I be using? At this time with so many out there it can seem overwhelming to even know where to start. Thinking about where to start should take you back to your core goals, where you want to go and the audience […]
We recently touched on the importance of being a sales resource for business owners. Here’s a well stated summary of a recent article by Gavin Finn of Kaon Interactive. According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the […]
One of the main reasons I started The Business Source LLC in 2008 was that small and medium sized companies were facing dire straits with the recession coming on strong. When sales plummet and people stop buying where do you go for help? What do I do first? Do I focus on my sales […]
Last week we talked about why social media for small business is no longer a question. As we have transitioned into the age of the attention economy the question comes up about how to get content in front of the audience we want to see it. “Attention is a resource- a person only has […]
For years it has been a question for many small business owners whether or not social media is a worthwhile investment. Now, it’s no longer a question if you should be using social media, but how to use it effectively to increase sales for your business. People think social media is free, and it’s […]
I’m excited to announce that I’ve been selected as the new Social Media Marketing Manager with The Business Source LLC. Hi I’m Brandon Kappel. As a recent graduate from the University of Wisconsin Madison I am excited to what my future holds helping companies create, develop and execute social media marketing campaigns. This position […]
The fundamentals that go into designing and developing a website can determine whether or not your online marketing is working to increase sales.
Why Inbound? Traditional marketing is still a viable tool to help you expand your customer base. However with the proliferation of mobile devices, smartphones, tablets, Ipads and other mobile devices,
Are your sales team falling short of reaching their goals? There are many reasons why. The solution could be only a click away.