Advertising - The Business Source

The Business Source is Your Resource

John Russell | July 22, 2016

One of the main reasons I started The Business Source LLC in 2008 was that small and medium sized companies were facing dire straits with the recession coming on strong. When sales plummet and people stop buying where do you go for help? What do I do first? Do I focus on my sales […]

Content is Critical in Sales

John Russell | February 10, 2014

“If we were obsessed as much today with content and ideas as we are with technology, we would begin to make some progress.” Keith Reinhard, Chairman Emeritus of DDB Worldwide. Content marketing today is the key to having people pull information into their digital frame for review and consideration.