We all love social media, whether you like to admit it or not. Platforms such as Facebook and Twitter have ingrained themselves into society–TV, newspapers, magazines–it’s just about everywhere we look. Sure, everything about SM isn’t great, but these are some ways social media can benefit your business. As a small business it can […]
We recently touched on the importance of being a sales resource for business owners. Here’s a well stated summary of a recent article by Gavin Finn of Kaon Interactive. According to a paper by Gavin Finn, president & CEO of Kaon Interactive, posted by Chief Marketer, B2C and B2B marketers must look at both the […]
The fundamentals that go into designing and developing a website can determine whether or not your online marketing is working to increase sales.
Are your sales team falling short of reaching their goals? There are many reasons why. The solution could be only a click away.
What Are They Really Thinking? New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe. The study found that when evaluating brands, consumers put far greater value on their own personal experience and that of their close […]
Every now and then when I’m between meetings I’ll pull open my file cabinet and clean out old files. Today I purged some old stuff. I also found something that I can’t throw away. Something I’ll treasure forever perhaps. This past year one of my business associates passed away quickly from a deadly cancer. Bob […]
Blogging takes time. Budget for it. It’s easy to post a blog article and then get pre-occupied with a million tasks and objectives. Blogging can help you increase sales. Don’t wait, blog today. Create the content you feel will be of value to your audience. It’s all about giving.
As we approach the 4th quarter, planning begins to push to reach the goals set for this year and start thinking about how you’ll innovate, develop new products and services, and set goals for 2016. Starting now will help you have your plan in place and in motion by mid-December so you’ll be in full […]
“If we were obsessed as much today with content and ideas as we are with technology, we would begin to make some progress.” Keith Reinhard, Chairman Emeritus of DDB Worldwide. Content marketing today is the key to having people pull information into their digital frame for review and consideration.
Increase in sales and profit within a predictable timeline. Short term improvement doesn’t sustain long term growth.