New video marketing series from The Business Source LLC
Learn how to use video in your social media marketing.
Category Archives: Consultants
What’s Bad About Social Media?
Social media has had a powerful impact on the ways companies market themselves online. This shift towards online has been hard for many companies to adjust to. Because social media provides open channels of communication for customers, it can often lead to negative comments or reviews. If you’re focused on your social media, monitoring […]
What’s Good About Social Media?
We all love social media, whether you like to admit it or not. Platforms such as Facebook and Twitter have ingrained themselves into society–TV, newspapers, magazines–it’s just about everywhere we look. Sure, everything about SM isn’t great, but these are some ways social media can benefit your business. As a small business it can […]
25 Website Must Haves
The fundamentals that go into designing and developing a website can determine whether or not your online marketing is working to increase sales.
Multi-Channel Sales Training
Are your sales team falling short of reaching their goals? There are many reasons why. The solution could be only a click away.
What Consumers Really Believe
What Are They Really Thinking? New research from Spong, reported by Alex Palmer, on brand perception and buyer behavior reveals surprising gaps between what marketers think consumers believe and what consumers actually believe. The study found that when evaluating brands, consumers put far greater value on their own personal experience and that of their close […]
Old Friend, Great Memories, Real Mentor
Every now and then when I’m between meetings I’ll pull open my file cabinet and clean out old files. Today I purged some old stuff. I also found something that I can’t throw away. Something I’ll treasure forever perhaps. This past year one of my business associates passed away quickly from a deadly cancer. Bob […]
Strategic Sales Strategy Planning for 2016
As we approach the 4th quarter, planning begins to push to reach the goals set for this year and start thinking about how you’ll innovate, develop new products and services, and set goals for 2016. Starting now will help you have your plan in place and in motion by mid-December so you’ll be in full […]
Content is Critical in Sales
“If we were obsessed as much today with content and ideas as we are with technology, we would begin to make some progress.” Keith Reinhard, Chairman Emeritus of DDB Worldwide. Content marketing today is the key to having people pull information into their digital frame for review and consideration.
Sales Performance
Increase in sales and profit within a predictable timeline. Short term improvement doesn’t sustain long term growth.